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Print portfolio > Hawkshead

Hawkshead Brand

Hawkshead Ted

Hawkshead Brand Press advert

Although Hawkshead was owned by retail giant Arcadia with offices in London and their clothes made in the Far East,
the brand identity was that of the Lake District. I had many weeks in Hawkshead, interviewing locals and getting their stories for articles in the mail order catalogue and point of sale. Ted showed me how he made shepherd's crooks in a barn he also built.

Their innocence, trust and friendship has stayed with me.

Creative Director / Copywriter: Fred Campbell. Art director: Paul Alexander.
Account Director: Mark Humphries. Photographer: Tim Hetherington. Agency: The Producers. Client: Hawkshead. Client Director: Paul Clarke. Client Buyer: Judy Haddow
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