I'd been trying to see the creative director of a large advertising agency – I do freelance copywriting in my spare time. There was just no getting through to him, everytime I called he was either 'away from his desk,' or 'in a meeting.'
So, picking up on the viral marketing idea, I decided to blackmail him. Quickly shot and edited this video and sent it to him via email.
20 minutes later he phoned me and arranged an appointment.
Writer / Art Director / Editor: Fred Campbell
Music: Shockwave Sound
Production Company: Northstar
Client: Northstar
Production budget: £300