Well-written copy is the most vital element of your marketing communication. The layout and imagery have to hook the reader's attention, but it's the copy that reels them in.
Fred Campbell has been a professional copywriter since 1983 and has written press ads, brochures, posters, radio & TV commercials for many of UK's leading companies.
Since 2002, he has specialized in web copywriting and SEO.
Over the years Fred has built up a wealth of experience and a shelf load of awards:
London International Awards X 2
Roses Awards X 8
NEPA Awards X 3
Recognition by the industy is nice, but getting results for clients is always far more rewarding.
Good copy engages the reader, develops trust, and gets results; whether it's picking up a credit card or reaching for the phone.
I have over 20 years copywriting experience, giving a voice to such companies as: Portakabin, Birds Eye, Morrisons, Citroen, Dulux, Bosch, Hawkshead, Gore-Tex, Unilever, and Granada.
The media maybe new, but the principles of engaging, succinct and persuasive copy, remain unchanged
However, writing for the Web adds an additional layer of complexity, as you are dealing with two audiences: humans, and the search engine 'robots.'
SEO copywriting requires research into the competition and careful analysis to choose the right Keywords or phrases for each individual page. Then they are seamlessly woven into every part of the design, from meta data to the copy and Anchor Text.
It's the stuff behind the scenes that really counts.
