The Northstar Web Design Company
Creating effective websites takes more than an eye for design, it takes marketing experience.
I am an award-winning copywriter and creative director, and have spent 24 years in leading advertising agencies throughout the UK, developing campaigns for national and international brands.
I hate name dropping, but ...
AA, Allders, American Adventure Theme Park, Avis, Avon, Birds Eye Walls, Boots, British Airways, Burton Menswear, BOCM, Berger, BOSCH, Cuprinol, Citroen, Co-Op, Dalgety, Dell, De Vere Hotels, DFS, Direct Line, Dixons, Dulux, Dunlop, Durex, Eylure, Ford, Fine Fare, Gala Bingo, Gore-Tex, Granada Studios Tour, Hawkshead, Halifax Building Society, Heron Homes, Holiday Inns, ICI, Jewson, Kingston Communications, Klippan, Lake District National Park Authority, Lombard Finance, Morrisons, Martin Dawes, 3M, National Lottery, National Trust, Numark, National Tyres, Onken Dairy, Procter & Gamble, Portakabin, Pittards, Racing Green, RAC, Rayburn, Royal Bank of Scotland, RBS, Ryobi, Shell, Sun Computers, Taylors of Harrogate, Teacher Training Association, Unilever, V&A, Hotel, Volkswagon, Westbury Homes, Whitbread, WSPA, YEP, Yorkshire Rural Support Network.
Is advertising experience really relevant to web design?
What you say, and how you say it, are critical to the success or failure of your communication.
Whether it's a £700,000 press campaign or a £800 website, you are still dealing with words and pictures.
Headlines that grab the 'readers' attention, persuasive copy and striking design – have been a trade mark of my work.
It's a tried and trusted formula that is applied to every website that we produce.
The benefits of this experience to you
Developing marketing solutions for hundreds of companies has many advantages:
• Work is turned around faster, because there is no learning curve to go through.
• Tried and tested procedures give reassurance and reliability to the creative and production process.
• A battery of marketing techniques, gleaned from direct response and brand building campaigns, can be called upon for support.
